To be customer focused, meet their expectations of satisfaction and to ensure that they, the customer, receive a safe, healthy, natural and wholesome treat.
To offer an uncompromising commitment to ensure that you the customer enjoy your experience of Real Fruit Ice Cream’s products and hospitality.
I remember an article that I had read in earlier days, “It was recorded that when the founder of  a well known chocolate company, first started, he knew he could not compete with the fixed retail locations selling well established brands. He decided to make his goods only available at public events and gatherings no matter the event”. 
The rest is history.